Is your copywriting approach holding you back? 2 July 2012
When it comes to copywriting, there is still a school of thought that goes something like this: “All content is OK content as long as it sounds nice and there are no grammatical errors.” 
Yet this is the view that keeps your content at elementary level instead of providing rather more advanced benefits. The reality is that, yes, you can fill the spaces on your website or blog or brochure with content which just about fits the bill. But this is entirely missing the value of copywriting. And the value of your business.
When it comes to your copywriting approach, does your marketing content bring the value of your business to life – or keep it firmly locked away?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
