Grammar, punctuation, content schedules…they make up the skeleton of great content, but not its heart. Content needs to go far beyond being palatable, jargon-free or pleasant to read. It’s a whole new world out there. Enticing content matters. I’ve shared just a few reasons why in the infographic below (just click on it to view a larger version).
Camilla Zajac, Green Light Copywriting, July 2015