That internet thing? It'll never take off... 6 January 2015
Image by Frits Ahlefeldt-Laurvig
“Remote shopping, while entirely feasible, will flop.”
The internet has come a long way since this prediction in Time magazine in 1968.
And it’s not going away any day soon. Yet, it’s still a missed marketing opportunity for many businesses. Even the basics continue to be overlooked within the web copywriting and content strategies of many companies. As the article says,
“A November 2013 survey by Global Lingo polled more than 1,000 Britons and found that 74 per cent of those questioned would notice poor quality spelling or grammar on a website, with 59 per cent of those insisting they would not use the offending company as a result.”
But, as I point out in the article, there’s much more to web content than getting the essentials right:
“It’s incredibly important to get the right style and if you use the same written content for every channel across a business, rather than tailoring it for online, it can be a wasted opportunity. Remember, it’s not just about getting people to your website, but also making sure they are interested once they are there.”
While the person who made that prediction back in 1968 didn’t have the advantage of seeing the full potential of the internet, today’s businesses do. Isn’t it time they made the most of that insight?
Camilla Zajac, Green Light Copywriting, January 2015
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
