Why the perfect time to review your content is now 1 August 2016
Holidays, time away, staff off… summer stretches ahead of us! At first glance, the season of breaks and uncertain sunshine may not seem like the right time to review your marketing content or copywriting strategy. But there are actually some great reasons why now is the perfect time of year to do just that!
1. Clients away?
Clients gone quiet? No wonder, with work holidays, school holidays and people taking time off pursue their passion for llama racing. Make the most of it and look at what’s working (and what’s not) for your communications! This is also a great opportunity to set new approaches in action. While your clients are off, you can start putting your new improved communications plan into place!
2. Left behind by Mobilegeddon?
Were you too busy to prepare for Mobilegeddon? Now that the rumblings of worry about Google’s algorithm changes are dying away, this is a great time to look at what you’re planning to do with your website. As this post wisely points out, Mobilegeddon is a sign of things to come rather than just being a one-off phenomenon. So there’s all the more reason to use this summer as a valuable time for updating your content.
3. Ready for a break?
This may well be holiday season for a lot of people, but the next season is only just around the corner. Now is the ideal stage to get ahead with a review of your marketing content so that everything’s set up once the “new term” starts. Can you believe that we’re already halfway through the year? Content-wise, what has really worked for your business so far? How can you make the most of successful approaches and adapt the ones that just aren’t winning the response you want?
4. Quiet news season?
Is this a quiet news month for you? Why not take this time to look at your content strategy rather than at the detail and identify new ways to reach your customers? One example of this is spending a little less time on your regular blog and considering how to make more of all of your blog content through email marketing and social media. A quiet time for news can be a great time to look at your long-term plans. So sit back, relax and start seeing even more potential in your marketing content!
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
