Why Q&A equals TLC 17 August 2010
The question mark. Is it the copywriter’s best friend? I’m not talking about the copy (that would be a serious case of over punctuation) but the process of working up to writing the copy. This is the Q&A that helps turn information into something more, well, warm and cuddly. I usually ask a lot of questions when I’m discussing a new project with a client. The right questions gain the right information. That’s why I like this story by Dave Trott. It highlights the big question we need to ask to make the leap between what is seen and what is noticed.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
