Notes from a desert island 24 July 2009
Fancy the Bahamas, Budapest, or even the good old British seaside? Getting away from it all is hot stuff right now (especially when the weather isn’t). Wherever you’re going this year, a holiday is for having a well deserved rest. It’s also about the view – the wide perspective that helps you see things afresh. They didn’t send me a postcard, but Green Light Copywriting friends and contacts recently expressed their own fondness for a fresh viewpoint. In a recent Green Light survey, people chose ‘a fresh perspective’ as their joint top reason for using writing services, exactly equal with ‘more effective communication’. An outside perspective can show a service or product at its best. A fresh look creates all kinds of interesting possibilities. So just sit back, relax and enjoy that view.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
