Most conflicting signs of the week 28 January 2011
Ever read something and wondered what it’s really trying to say?
There’s plenty of copy out there that tries to cover all eventualities at once.
From the website home page that tries to explain every aspect of a company’s services – to the brochure which attempts to appeal to all possible readers.
Whatever the copy, its purpose always needs to be to point its audience in the right direction.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
