How to make the message memorable 7 April 2010
It says one thing and does another. And that’s why it works so well. This sign grabs my attention. I don’t know if it’s intentional, but I always do a double take because of the contrast. There’s the statement about the restaurant being upstairs – and there’s the writing pointing downwards. As with effective copywriting, it’s the surprise that makes it striking. Also like truly unique copy, it cleverly serves up something a little extra to give it personality. Making its message land well beyond bland. The touch of the unexpected means it doesn’t go unnoticed.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
