How this new font is making writing greener 30 October 2009
Less is more – and no more so than in copywriting. Now it’s also true for printing your words. Ecofont is literally less solid than other fonts so you use less ink – a whole 20% less.
Its creators cleverly worked out how much of a letter they could remove whilst keeping copy readable and came up with their clever font.
That’s a green idea you can’t pick holes in.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
