It ain't what you do - it's the way that you do it 23 February 2009
I’ve been having interesting conversations about creativity and new/old ways of doing things recently. In uncertain times it can be reassuring to have some straightforward answers to ongoing debates.
Is Twitter the best thing since cyber-sliced bread ?
Is Facebook a fad for people under 25 (and those who would still like to be) or a must-have personal and professional networking tool?
Is trying new ways of reaching out to customers a great idea or an uncertain quantity?
This isn’t about one answer – just lots more questions. How can these options improve the quality of our relationships? And how can they increase the quality of the information we encounter and engage with? What real connections can these kinds of approaches bring?
The answer is to see their potential for enriching the way we do things. After all, that’s what gets results.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
