Most curious note of the week 12 November 2010
It’s disturbing how quickly we get accustomed to jargon. We’re getting too used to those non-words which label our everyday lives. The message often ends up getting simplified for functional purposes, to the point of making little sense.
The cheeky note pictured here cleverly shows up the wording for what it is – pretty meaningless, or worse, confusing.
This is a little handwritten reminder of the value of keeping copy both practical and meaningful.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
