Why good copy is like the perfect sofa 9 September 2009
Think of the best sofa you’ve ever had the pleasure of reclining in. Wouldn’t it be great if your copy felt that good, too?
It just feels right
Like the ideal sofa, your copy needs to reflect you and your organisation exactly right. It should sit perfectly with your aims and aspirations.
It gives you the perfect view
Does your copy provide the perspective you want? Good content allows you to face your customers with impact.
It’s versatile
The ideal sofa suits both socialising and a quiet night in. Likewise, your content needs to fit the format and make the most of any occasion, whether you want people to see your business afresh – or draw in new customers.
It stands the test of time
Things change all the time, but copy written with you fully in mind should stand up to the wear and tear of everyday life. It has a strong enough message to see you out in style.
It’s welcoming
The perfect sofa is an appealing place to be. Like copy that works well at drawing people in, it makes you feel at home straight away.
Are you sitting comfortably?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
