Copywriting: added extra or marketing essential? 30 September 2010
In a week when I’ve written copy to promote a new online service, a healthcare support organisation, an engineering company and a door manufacturer, I’ve seen how businesses across very different sectors value the power of copywriting to help sell their services.
So it was interesting to read Andrew Harrison’s recent article on the power of the written word. He suggests that content is no longer viewed as central to the marketing message. I think it’s still valued, but not half as utilised as it could be.
In all those projects I’ve been working on this week, copywriting was central to the message. Precise, targeted copy was not simply an extra or an add-on.
In a world where we all want to be heard, I think copy is an essential part of the whole marketing package. But I would say that. What do you think?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
