Walk this way! How to change the route your customers take 22 September 2010
What’s the difference between information and inspiration? Recently I’ve been working on some very interesting copywriting projects for companies that offer rather clever technical services and products. These are companies focused on what they do. But they understand that their copy has to share more than the obvious. A simple statement of fact in their industry’s language on a website or in print just isn’t enough. Their copy needs to communicate the advantages they offer. It’s a clear and significant change in direction which applies to every organisation, whatever they do. You could describe it as guiding potential customers away from the company office and towards the shop window.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
