Research: 57% of B2B marketers face challenges creating the right content for their audience 19 June 2024
High quality content is essential to successful marketing, but remains a complex challenge for many businesses. This is the message coming loud and clear from research by the Content Marketing Institute.
One of the findings uncovered from a survey of B2B marketers around the world suggests that delivering exactly the right content to the right audience poses a number of pitfalls. As a B2B copywriter, I’ve seen how those issues can play out. I’ve written about some of them and how to address them before. While the research also shows that AI is helping teams a little with those issues, it doesn’t have all the answers. B2B marketers and others still need to find answers to the eternal question: what type of content does our audience want and how do we make that happen?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
