Spelling out the cost 2 February 2010
What’s the cost of getting the signs wrong? At the weekend it was revealed that no less than 14 local councils have paid hundreds of pounds to correct misspelled street signs. Several of these included the classic rogue apostrophe. I’ve written before about the value of well executed signs. I’ve also written about the impact of poor spelling on readability in copywriting and communications. But does this extend to street signs? I think so. They are public information after all. It’s just a shame these things weren’t done right first time. What do you think? Are the new signs a worthwhile expense – or a waste of money?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
