The content trends making waves this summer 29 July 2015
Been basking on a beach? Or perhaps you’re busy preparing to go away, but want to keep up with all that’s new with marketing content. Here are some of the trends changing the content landscape this summer…
Mobile on the move
The rise of mobile content is very far from just a summer phenomenon, but it’s certainly been growing bigger this season. It looks like the push for online marketing content to be fully mobile-friendly is now at critical mass, which means embracing both technical and copywriting approaches that make content easier to access and digest. This summer has confirmed the powerful position of mobile marketing – and it’s only set to become stronger.
Jargon gets the elbow
This summer I’m really pleased to see some major moves against the dreaded scourge of jargon, whether it’s the drive to reduce the use of robot language in the Civil Service or the upcoming ban on banks bamboozling customers with confusing technical language. Conventional business jargon is really starting to be seen as a big no-no, as highlighted by this amusing marketing campaign! In a world jam-packed with content, the message that’s easy to understand is going to be the most effective.
Mobilegeddon hits Google rankings
Mobilegeddon’s aftermath continues this summer. Has your website been affected? The research has proven that, Mobilegeddon has indeed led to Google favouring mobile-friendly websites, as this article shares:
“WSJ reported that Adobe Systems found that traffic to what could be deemed “non-mobile-friendly” sites fell a whopping 12 percent in the two months following the change.”
Mobilegeddon has changed the internet. This summer will see the ripples of those changes affect businesses everywhere.
User-Generated Content grows and grows
I wrote about User-Generated Content (UGC) quite recently and it’s more than worthy of a mention when we’re talking about the trends affecting marketing content this summer. UGC is everywhere – and not just in ecommerce. This summer is seeing the rise of companies connecting with customers by putting their opinions and experiences in the spotlight. What looked like a trend before the summer is fast becoming a marketing norm, both for large and small companies.
LinkedIn gains more publishing power
2015 has seen some major leaps forward for marketing content, as with the new LinkedIn publishing platform. And it goes on. Right now there are over 1 million unique publishers on the blogging platform! As with all these changes in marketing content, the winners are the businesses that test out what might work for them, rather than simply leaping on board with the next big thing. This will help ensure your marketing content stays a success both this summer and long after the beach towels have been put away.
Camilla Zajac, Green Light Copywriting, July 2015
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
