What's the true value of good communications? 4 February 2008
Communications… look around and you’ll see the signs that they’re still not recognised for their value.
There’s a cost to that. Because the bottom line relies on people understanding the benefits of your services. They may know what your company does, but do they understand what that means for them?
They may understand what your company produces but do they know why your products are superior to your competitors’?
Well they could, with powerful web copy, a well timed magazine article press or the regular reminders of informative e-newsletters.
Done right, business communications bring a brand to life, reach out to potential clients and excite existing customers about new products and services.
That’s real value.
Camilla Zajac, Green Light Copywriting, February 2008
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
