The strange case of the invisible copywriter 27 February 2009
We all like a compliment once in a while so it was nice to be told at a recent meeting that, as a copywriter, I was the ‘unsung hero’ of communications. As the first flush of flattery faded, I realised that there are many ways in which a copywriter needs to be a little invisible:
A watching ear
Meeting with the client to discuss their copy, the invisible copywriter sits back, listens and asks those all important fact finding questions.
A look that talks
So the brochure or newsletter looks gorgeous, but the job of the invisible copywriter is to quickly develop a voice and style to do it justice.
Behind the seen
Unseen, but inspired, the invisible copywriter creates unique ideas and copy – keeping the client’s priorities in sight at all times.
The case isn’t so strange after all. One (sort of) invisible copywriter means a bigger, bolder impact for the content.
Camilla Zajac, Green Light Copywriting, February 2009
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
