Most thoughtful update of the week 24 September 2010


Stale can stop people looking. So it’s good to refresh copy with a surprise or two along the way. As this playful Tube update suggests, it pays to keep people focused on your message.

Written by Camilla Zajac

Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.

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