Three easy ways to accelerate your copywriting impact 26 January 2024
Focused copywriting can do very good things for a business. It can power up your marketing approach – from reaching the right people at the right time to explaining exactly why customers should choose your service. Yet companies still continue to hit a major pitfall when it comes to their content strategy.
So what exactly is this hazard and why does it matter? I’m talking about the urge to pack too many messages into content.
Not sure what I mean? Here are three signs of a content approach that is slowing down your marketing impact – and tips for changing that.
1. Too many ‘selling’ messages
Is your marketing content trying to say too much? It could be undermining your whole approach. Instead, aim to focus your content around your core sales message, depending on its purpose. For example, your messaging should differ if your content is for your website home page or a short exhibition flyer. Clarify those nuances and you should connect with your ideal audience more easily.
2. Too much ground covered in one small amount of content
It’s easy to spot this. You’ll notice that the content contains a great deal of information in a relatively small space. Step back and look at who you’re trying to reach and exactly what you’re offering them.
3. Going in different directions
A clear copywriting approach begins and ends with a clear route from the main message to the next step that your reader needs to take, whether that’s to sign up for your newsletter or look at your product range. Make it easy as possible for your audience to know what to do next.
Need to refresh your copywriting approach?
Do any of the warning signs above sound familiar? The old adage is true –
less really is more. Not just in the words you use, but the messages you choose… Time is short and attention spans are overloaded already. Copywriting trends are changing fast too. So, for content that is more likely to be noticed than overlooked, try out some of the tips above to accelerate your copywriting strategy.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
