Writing at the speed of time 19 February 2010
The way we write about ourselves says a lot about how we see the future. I was fascinated by this writing on the wall at Nottingham’s Galleries of Justice Museum in a visit as part of the city’s Light Night event. It’s a reminder from the past about the changing face of writing. In what would be a very alien future to poor old S. Clark featured above, the way we communicate has changed in all kinds of ways. Copy has to move at the speed of life, accelerated as that now is. It needs to adapt and transform to match the changing style and personality of an organisation. Unlike the words pictured above, it can’t stay fixed. It needs to evolve. Or the copy becomes a glimpse of the past instead of a message about the future.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
