What's the secret to achieving your copywriting balance? 5 October 2012
Standing on a tightrope…That’s what copywriting is like a lot of the time. A company wants their tone of voice to be strong and powerful, but also soft and appealing. They want a style which is friendly, but also highly professional. They’d like to draw in new customers, without making their existing clients feel excluded.
It may be that a company asks for their content to speak for their new business strategy whilst staying true to their established brand. Sometimes, it’s a case that Houdini couldn’t crack and we need to sit down and clarify what’s really important. But at other times, it is simply about writing to find the perfect mix, word by word.
When it comes to your own business copywriting approach, are you achieving perfect balance or walking the high wire?
Camilla Zajac, Green Light Copywriting, October 2012
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
