Will your copywriting strategy uncover what truly matters in 2026? 9 January 2026
🥳Happy New Year! Wishing you a great start to 2026. It’s good to start afresh after some time off. That space away from the daily routine can help remind us about what matters in life. I think that’s what great copywriting should do too: draw out what really matters.
By that, I mean really delving into what is significant about a company, the things that make it special, the gold.
It’s not about ticking a box or filling a space. It’s about active listening, analysing and asking questions.
When content is developed and written around what really matters to a business and the people who rely on it, it is more meaningful. It hits the mark.
It’s distinctive, not generic. It’s inviting, not off-putting. It’s human-centric, not metric-centric.
The result? Copywriting that is laser-focused on what is important, both to companies and their customers.
And that matters more than ever in 2026.
Have a great start to the new year!
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
