Words aloud 18 August 2008
Your business is unique. It’s special. It does things differently from the others.
You know that, but do your potential customers? Do they understand what a difference you can make to them? Do they know the extra value you can bring in addition to the service they’re paying for? Are you telling them loud and clear what you do?
A copywriter can. They’ll stand back and see your service from a fresh perspective. Then they’ll write (or rewrite) your brochures, web copy or flyers so they speak for you and your business. Value for money is great (especially right now) but the extra benefits are what will really grab customers’ attention.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
