Read on for just some of the questions about copywriting I’ve heard over the years… Perhaps they’re the same as yours. No? Give me a call or drop me an email to share your own questions!
“What can you do for me?”
I understand. You’re probably not here to read my life story (but if you are, I’m flattered). You want to know if I can help you with my copywriting services. If you’re looking for unique, carefully crafted content that gives your business an authentic, industry-relevant voice, you’re in the right place. I don’t do generic. I don’t do one size fits all. I don’t do bland. What I do do is create unique content for blogs, websites, industry magazines, brochures, flyers, reports, advertising and anything else that involves words. Why not get in touch to see what I can do for you?
“How do I know if I need a copywriter?”
The right copywriter could help you in many ways. For example, you may have a shiny new website (looking good!), but you just don’t have the time to complete the content. Or you might need some regular copywriting support to make sure your business is better-known. It all depends on what’s going on with your business and where you want to get it to.
Here are some other signs that hiring the right copywriter could be a great move for you…
- A general dissatisfaction with your marketing content or a sneaking suspicion that your content could be better
- The newsletter or blog project which has been sitting on the backburner for far too long, making you feel twitchy
- A sense of frustration with the way your website content sounds
- Perhaps you’ve been working with a copywriter for a while but you’re not achieving the response – or the results – you want from your content.
These are all signs that it’s time to try working with the right copywriter.
“How does the copywriting process actually work?”
Having worked as a copywriter for more than 15 years, I’ve carefully honed my approach, both to creating content and to working with businesses.
In my experience, a direct, personal approach makes for the best copywriting results. That’s why I take time to get to know how you work and what you want to achieve. Unlike other content people out there, I don’t believe that one size fits all. Every business is different. Your business is unique – shouldn’t your content be too? I don’t just rush into the writing stage. I spend time asking questions about your business and your goals for your marketing content.
I’ve been doing this copywriting thing for a long time. So I understand the realities of business. I appreciate that you don’t always have the luxury of spare time or the capacity for in-depth meetings to run through copywriting questions. Don’t worry, I’ve helped many, many companies in a big rush for their marketing content. So I have a process to work around short timescales too. Whichever way we do it, a clear briefing process ensures that you get the content you want. I’ll complete your copywriting project according to a clear schedule agreed between us. I understand how important it is to deliver what I promised when I promised it. Because, here’s a confession: I love deadlines! So much so that more than one client has told me that I’m the only copywriter they’ve worked with who always meets their deadlines!
Once I’ve created your draft content, I’ll work with you to make any required amendments and ensure that the copywriting process is completed with content which works for you. And that you’re happy with the result.
Process is very important, but my experience has also taught me that great copywriting results also depend on chemistry: not the type which involves Bunsen burners and setting up experiments with test tubes, but the kind between a copywriter and their client. I’m writing about you and your business so that rapport needs to be right, doesn’t it? If you’re wondering whether I’m the best copywriter for you, why not call or email to arrange an informal meeting and see how we get on?
“Why should I work with you?”
Good question! Why should you trust me? You don’t know me, after all.
You might find it reassuring to hear that I’ve been working as a copywriter for more than 15 years. That’s a big chunk of my life spent planning, writing and delivering marketing content to each client’s specification and schedule.
You may also like to know that I have created marketing content for everyone from a leading energy company to an award-winning author.
So far so good, but you need to be sure that you’re entrusting the important job of copywriting for your business to someone who cares about putting what you do into words as much as you do. I get it. Here are some more reasons you might want to make me your copywriter of choice. Oh, and here are a few words from some lovely people. They might help you decide whether you and I would work well together.
“What makes you different?”
This FAQs page is about helping you – not bigging myself up. But it’s natural that you may be thinking “There are other copywriters out there. What’s so great about Green Light Copywriting?”
Well, from what has been said to me by clients over the years, the main difference between me and other copywriters is that I work really hard to create unique content which bridges the gap between where an organisation is and where it wants to be.
I’m not interested in creating filler content or content that sounds the same as everyone else’s. I’m obsessed with unearthing that unique tone of voice and message which tells the world what’s special about you. With drawing out the message that you want to communicate – not simply creating nicely constructed sentences or a chatty voice.
And that, I think, is what makes me different. At least, that’s what my clients tell me.
So, if you’re after generic copywriting then I’m probably not the copywriter for you. But if you want unique content precisely aimed at bringing your business to life in words, let’s talk.