Tips, news and views from Green Light Copywriting
Why the perfect time to review your content is now
The 100-word blog post: Copywriting's first job
The 100-word blog post: Ask for Evidence
55 confused content messages
What are the copywriting benefits of reinventing your perspective?
My wishes for business content in the future
My favourite Christmas apostrophe fail
12 weird and wonderful words
Five common copywriting arguments (and my responses)
What the Pylon Appreciation Society can teach us about creating great content
The burger that sounded like a conservatory
Seven steps to creating a great tone of voice
The content trends making waves this summer
Surprising stats that prove why attention-grabbing content matters
Why the unstoppable rise of the emoji is good news for business content
Three of the world's most embarrassing content errors
Three marketing facts showing that the way we consume content is changing
What your business should know about User-Generated Content