Three of the world's most embarrassing content errors 17 June 2015
Ah, the error – that tiny detail which can send an entire marketing message crumbling down. Now that it’s easy to share content, whether it’s in tweets, app notifications or blogs, the humble typo can really do dreadful things for a brand…
1. The amphibious sportsman
No wonder this newspaper error went large both in social media and in the press. It’s a classic.
2. “And the award for embarrassment goes to…”
Red faces must have abounded when this widely publicised medal mistake went viral!
3. A bit of a boob
This well intentioned tweet from O2 gained lots of attention for all the wrong reasons, thanks to just one extra letter…
Camilla Zajac, Green Light Copywriting, July 2016
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
