Tips, news and views from Green Light Copywriting

Celebrating 23 years of Green Light Copywriting! 23 July 2026

Time flies when you’re having fun. Or copywriting. Which amounts to the same thing for me.

Green Light Copywriting is now 23 years old! This auspicious occasion is a reminder of the many changes in copywriting, marketing and business that have taken place in the past two decades.

Changing times

Through Green Light Copywriting, I’ve seen marketing trends come and go. I’ve seen businesses rise and fall, then rise again. I’ve watched as content has evolved from a nice-to-have to an essential, as tone of voice has moved from the sole focus of big business to a key consideration for companies of all sizes.

From music makers to chocolate makers

This business birthday is a happy reminder of the almost countless conversations I’ve had with businesses about their content.

This 23rd birthday is a happy reminder of the almost countless conversations I’ve had with businesses about their content., answering the call for content to convert, to amuse, to clarify, to impress, to break out the snark. I’ve uncovered the words needed by everyone from music makers to chocolate makers, from businesses that create parts that power aeroplanes to businesses that power homes.

I’ve worked with organisations in all kinds of locations, from the centre of Nottingham to the other side of the world. I’ve been briefed about companies’ content requirements in board rooms, home offices, coffee shops, and once, from a phone box. I’ve developed wording on everything from haunted houses to the most cutting-edge trends in AI cybersecurity.

The journey continues

Thank you to all my lovely clients – and to those who have supported me along the way. As I raise a glass to toast 23 years of Green Light Copywriting, I make a toast to you too. Here’s to the next chapter!