Dear Diary 14 January 2010
What does copywriting have to do with a secret record of the everyday? More than you might think. I’ve been intrigued by the BBC Four series Dear Diary. In it, Richard E Grant explores what it means to write a diary, for individuals and the people around them. The series suggests that the diary is not written to an exact record keeping science. It’s much more creative. Diaries are often written to communicate a bigger idea. Much like writing copy, then. The series uncovers how the diary, whilst certainly a form of release, is also a medium which allows people to express the best of themselves. Similarly, writing content focuses on creating a compelling picture of a subject. Like the diary, it’s concerned with telling powerful stories about a topic. And like using professional copywriting services, keeping a diary may also be good for your health.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
