Do you say what you see? 15 June 2010
How we write or talk about something reveals a great deal about how we see it – or how we would like it to be seen. But what about the other way round? Does the language we use change how we view the world? It’s something explored in a new book. Through the Language Glass: How Words Colour Your World looks at the power of language in shaping our perceptions. Reviews and views of the book vary, but it’s on my reading list. It explores the strange and complex links between how we see something and how we speak of it. In a world where words can change the fortune of a brand or business forever, this sounds like a fascinating exploration of the curious and constant influence of language.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
