Most self-referential sign of the week 18 June 2010
Is it a simple act of tomfoolery or one of the dafter excesses of bureaucracy? I suppose we’ll never really know. But this week’s image is a great sign of information overload. It’s a reminder of the value of distinctive copy in a sea of content. In a world where the words we use have real currency (as events in the news keep proving), it’s essential to get copy right – and make it meaningful.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
