A rescue remedy for copy 18 May 2010
Exactly how much difference can one vowel make? One of my friends was excited at the first sight of the design for his new business cards. But then he had a thought. “Should I be spelling the word ‘Adviser’ or ‘Advisor’?”, he asked me. I explained which one was the best choice and why (Hint: one is American and the other isn’t) and I also gave him details of a helpful online reminder of the rules. It’s essential to define a style of copy that suits you and your audience. And knowing the rules is an important starting point for that. So I was happy to help my friend out. To be his copy adviser, if you like.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
