Is your content ahead of the curve? 14 May 2010
We’re already five months into the future – if you count the future as 2010. When I was little I thought we’d all be communicating telepathically by now. But instead we’re using clever things like the internet and social media to tell people about what we do.
Keep listening
Great content starts with a good listener. I know it sounds obvious, but it’s a good reminder of how your copy needs to reflect your customers.
Don’t be a follower of fashion
What’s new isn’t necessarily good news for your organisation. With so many choices within content marketing, it’s all too easy to opt for the latest medium instead of what works for your audience.
Everybody needs a writer
Not many businesses have the resources or the time to elect an in-house writer. But there are great advantages to keeping track of stories about services or products – and finding interesting ways to present them.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
