Why curious creates better copywriting 12 January 2010
“You are now in the privileged position of being the first person to see our new booklet.”
The words were written by a client to explain their draft company brochure. They needed me to translate the copy from factual information into something snappy, commercial and unique.
I was the first person to see their ideas brought together. I got to find out before anyone else about the way they wanted to present their growing business to the world.
A privileged position indeed. Also a great place to be to develop ideas and read between the lines.
Was there anything missing from their overall message? What distinguished them from their competitors?
All to make sure that what they aspired to from the outset was what they got in the end.
Looks like curiosity should always be part of a copywriter’s job description.
Camilla Zajac, Green Light Copywriting, January 2010
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
