How much do you give away? 2 October 2008
In a recent meeting with a client, we talked about how much you give away. When you’re communicating about a new service – how far do you go in explaining it?
The answer of course is – how long is a piece of the proverbial? What’s the purpose of this newsletter, e-update or brochure? Are you updating the ultra-informed or drawing in new and nervous customers? For one group, the facts clearly explained may do the trick, but for the other, it may be more effective to encourage one response.
Give a little something away in your writing and inspire one simple, but important action – the phone call, the email or the visit. Copywriting can create a whole picture – or become a subtle part of an entire process.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
