Those four little words 25 September 2008
A new client has just emailed me to say that the strapline I created for her company has received a great response. But those four little words only hit the spot after a detailed process:
- Understand the client (even at a distance and with limited information)
- Understand their market
- Define key message
- Define their style
Then it’s time to write the list of potential straplines. It’s usually better to create something simple rather than trying to sum up everything. Out of this list (as part of her new web copy) my client chose one of the ‘bigger picture’ ideas as her ideal strapline. Giving the client a choice rather than one answer meant she could go for something exactly right for her. They might be just a few words, but they’ll be helping to promote and grow a brand new company.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
