What did they really say? 13 May 2010
Did they really say that? It seems not. Why is it that so many famous sayings are an adapted version of what was really said? It seems that we all do a bit of copywriting. Over time, the words that accompany an important moment become more elegant and catchy. There’s no doubt that the media has a big part to play in the process too. But it’s interesting that these sayings, once adapted, continue to have such power. It seems that the right message at the appropriate time has a way of sticking. It’s that powerful copywriting effect of striking words telling a memorable story.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
