On copy for a more creative business 17 February 2009
Flavour of the month or a taste of things to come? Following on from my post last week about more versatile approaches in the face of challenging times, I see there is another article from the Guardian on the virtues of flexibility. It seems that ‘flexibilism’, (or what could be coined as a combination of the creative and the familiar) is the way to go right now. Perhaps this approach can be defined as getting old things done in new ways, like asking the public to create new flavours for a new flavour of crisps or networking online.
It’s always had plenty of lip service, but perhaps creativity’s time has actually come. Creative isn’t about simple broad brush reinvention. It’s about looking at something a bit differently. It’s about encouraging people to see you or your business anew. That doesn’t always take a major overhaul. Just a fresh look at what you’re saying – and how you’re saying it. Keeping you up to date and in touch. And what could be more creative than that?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
