Why creative matters now 4 February 2009
Taking a walk on the wacky side can work wonders, apparently. In an interesting article in last Saturday’s Guardian, Bill Taylor highlighted how good ideas can thrive in an economic downturn. It seems that in tough times, cleverly applied creativity can get results. Whether that’s in the way a service is represented or the style in which a company communicates with its customers. A fresh approach can really help an organisation move forward. After all, it’s been proven that businesses that keep on marketing in challenging times do better than those that don’t. So how could a bright idea boost your organisation right now?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
