Copywriter seeks modern, versatile type 19 October 2010
Is yours bold and decorative, old school and stately – or modern and zippy?
I’m talking fonts, of course. Is your preferred mode of content one of the more popular choices, something more unusual (Bookman Old Style, anyone?) or perhaps even the font that is hated by designers and many others?
Over the last few days the Guardian website has featured not one, but two articles on fonts. Aside from all the design and accessibility implications of choosing a font, it was reassuring to read that I’m not the only one who prefers to write in a particular typeface (Arial 12). Maybe it’s just habit, but like William Skidelsky, I always find I think more clearly and focus better when writing in my favoured font.
It seems that the choice you make is an expression of intention as well as a mark of style. So which font do you eat, sleep and write in?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
