What not to write 11 June 2009
We all want to remembered for the best reasons. But sometimes the wrong kind of write can spoil that aspiration.
Writing for your career shouldn’t be a source of amusement. Yet a recent survey suggests that gaffes, blunders and mishaps are making a mockery of job applications. The survey by careers coaching company, Personal Career Management, showed that errors and dodgy writing are putting 94% of job hunters at risk.
The dropped apostrophe and the missed typo can do very strange things to copy. We’ve all seen some classics over the years. It’s human nature that the blunders stand out over the good stuff. We can’t help focusing on the fact that a person was responsible for dissatisfied customers in their past job. Or that they enjoy cooking dogs in their spare time…
But whether it’s for careers or copy for business, this has all got a serious side (especially in a more challenging times). The main thing here is credibility. Error-ridden writing does not inspire confidence. Poor quality copy is known to have a negative effect on how people see a business – and that’s no laughing matter.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
