And my vote goes to... 4 June 2009
“If you can’t convince them, confuse them.”
So said American President, Harry S. Truman.
Today as the polling stations await voters for the European Parliament Elections, I wonder how many people are clear about their choices.
This is the biggest trans-national election in history (around 375 million European citizens in 27 countries eligible to vote, apparently). But have the politicians given us a clear message about what they’re offering?
Yes, we got the doormat declarations. But have they really made our options any clearer for today? A friend of mine pointed out that one brochure she received showed the candidate wearing the same clothes in every photo. To her, this suggested a quick morning’s work gathering the stock baby-kissing and factory-visiting photos. Perhaps a little unfair, but her perception undermined everything the leaflet said.
Like Harry said, has all this information got us confused rather than convinced?
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
