Least secretive sign of the week 29 October 2010
Contrast can have a powerful effect in copywriting. So too with this sign.
I’m aware, of course, that it marks a heritage site rather than a functioning hide-out.
But there’s something compelling about the contradiction between the name of the site and its very public sign.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
