Most well placed words of the week 23 July 2010

Talk about the right words in the right place. It’s just a small thing, the sign on the second floor. But every time I see it as I puff up the stairs towards my yoga class on the fourth floor (interesting old industrial building, no lift), it gives me a little boost. Whoever organises the Salsa understands the power of using the writing on the wall for motivation!

Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.






