Please don't read this 26 August 2009
It’s only a small thing. But signs like this simply ask to be ignored. Or worse – to be used as customer entertainment. Spotted in a Nottingham city centre department store, this is writing that sends out the wrong kind of message. We see the mistakes, not the good intentions. But that’s the impact of letting your copy go down the toilet.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
