Online or off course? 28 May 2009
Not that long ago, websites were the domain of big business and dedicated techies only. Now they’re the online brochure, the internet introduction and even the virtual sales desk for all sorts of organisations. Bods from the specialist to the populist now have an online own zone.
One in ten
But are we really making the most of cyberspace? I’ve posted before about the impact of a website with a powerful tone of voice. But recent research by BT Business has suggested that small businesses are failing to fulfill their online potential. Even more disturbingly, the research found that one in ten small businesses describe their own website as ‘very poor’.
How to lose sales and alienate people
OK, a great website isn’t right at the top of everyone’s marketing must-have list, but this research states that “about 25% of retail spending this year – around £78bn – is predicted to come from online sales”. Ecommerce aside, what about actually being found in the first place? Then there’s explaining what you do and persuading potential customers to choose your services…But with the right kind of support, it’s not that hard to create a website that is distinctive and good for business.
Nice website, shame about the name
Oh, and while we’re on the subject of all things online, here’s why it pays to pick the right domain name. Ouch. (Thanks to @TyHancocks).
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
