A greener approach to copy 26 May 2009
I’m all for a green take on things. And I recently noticed a great example of paper recycling. Reading through a local paper, I was surprised to see some very familiar words. I realised that a client had reused content I originally created for her advertising flyer. She now had an article in the local press. Good for her. The content worked in both contexts. This was a case of repetition, rather than imitation, being the sincerest form of flattery. And a reminder of the added value of copywriting services. Invest in someone to create a fresh voice for your business and you could end up with copy you can use in all kinds of ways. Yes, it’s more powerful to create copy for a specific format and purpose. But a bit of creative thinking can help keep your costs leaner and greener.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
