Most misunderstood sign of the week 13 August 2010
How big is the potential gap between intended message and message received? About as long as piece of string – or about ten dogs, according to this sign and the funny story behind it. Okay, obscured copy does create confusion, but minor misunderstandings like this sometimes make life just a little bit more interesting.
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
