The business shape shifter 17 March 2010
Value is the ultimate shape shifter in business. It’s a strange, subjective thing – and no less so when it comes to copywriting. What’s the cost of getting the message over powerfully versus the price of getting it wrong? Below are ‘Before’ – notes for a newsletter article for an IT business and ‘After’ – the edited copy. One delivers the information, the other provides the motivation. That’s down to style and other copywriting secrets. There’s a similar amount of copy in each, but which one provides the greatest value?
Before
“Employee motivation is a very important factor for any business. A motivated employee performs at a much higher level than an unmotivated employee of the same talent and skill level. This is why managers and supervisors spend so much time and put so much emphasis on recognizing and praising employee contributions, no matter how large or small.”
After
“It’s stronger than coffee, more powerful than any energy drink and more beneficial for your business than you could ever imagine. And it can help create a happier and more motivated workforce. Have you realised the power of praise in making the most of your team’s talents? Employee motivation is a must for every business – especially in the current economic climate.”
Written by Camilla Zajac
Camilla Zajac is an award-winning copywriter dedicated to uncovering what’s exciting and unique about organisations and empowering them to communicate that with impact. Learn more about copywriting services from Green Light Copywriting.
